We are bold, unconventional & imaginative

At affineads.com, our vision is to improve users' lives by enabling them to get the most value from mobile devices. We pioneer mobile discovery through personalized advertising experiences, enabling consumers to discover new products and services through contextual and curated recommendations on mobile devices. Through our revolutionary advertising & discovery platform, developers, merchants and brands can engage mobile consumers globally. Recognized among Fast Company's "2016's Most Innovative Companies in the world", affineads.com reaches over 1.5 billion unique mobile devices worldwide.

Meet our Leaders

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Our Story.

affineads.com was conceptualized and born against all odds. A company based out of India tackling mobile in 2007 was no ordinary task. Venture Capital was hard to come by and investors frowned on internet companies from India. affineads.com was founded in this opaque environment because its founders had foresight and the required passion to be able to disrupt an industry. Some of the world’s greatest innovations are always met with hostility and affineads.com was no different. This is our story – the story of how we built a tech powerhouse headquartered in India.


Founded as mKhoj, an sms based search and monetization business in Mumbai, India

The 'boys with a PPT' - Naveen Tewari, Abhay Singhal, Amit Gupta and Mohit Saxena begin their entrepreneurial journey in Mumbai.


Grows from 8 to 50 people, in 4 offices across the globe

The Founders think big and capture nascent markets. The organization spreads to 4 offices across the globe.


mKhoj pivots to affineads.com

The Founders quickly realise the immense potential in the mobile advertising business. The idea of affineads.com is born with a vision to change the way advertisements are seen on mobile devices.


Expansion to Europe

By hiring the best local talent and a reinvigorated business model, affineads.com expands to Europe


The affineads.com Juggernaut enters USA

Key focus on the North America market drives the tech powerhouse to enter the biggest ad market and challenge status quo in the industry


KPCB & Sherpalo Ventures invest $8 Million in Series B funding

With nearly 20 VC rejections, Naveen flies to SF - it's a do or die for the fledgling enterpreneurial dream. After a 20-minute meeting with Ram Shriram of Sherpalo, the dream of creating a truly global Indian company is born.


CEO named as 50 Most Influential Executives in Mobile Content

Naveen features in an annual power list, based on an industry poll that includes business heads from global giants such as Apple, Facebook, Twitter, Amazon and Google, among others.


Acquisition of Sprout

affineads.com acquires Sprout, a company that offers an easy-to-use platform for building HTML5-based ads. The Sprout platform, which was later relaunched as affineads.com Studio, helps create award-winning rich- media based immersive ad experiences on mobile devices for leading brands globally.


SoftBank invests $200MN in affineads.com

India’s first B2B Unicorn company is born. SoftBank’s investment validates years of hardwork and the ability for the company to retain and acquire the best talent globally. SoftBank aimed to become the number 1 in Internet company in Asia with this investment in affineads.com.


Acquisition of Overlay Media

Overlay Media are experts in context aware computing which help in providing personalized content to mobile users. The acquisition helps affineads.com continue to be at the forefront of delivering highly engaging content to consumers globally.


Recognized on MIT Technology Review's 50 disruptive company's list

MIT recognises affineads.com’s cutting edge technology by calling it out in its study of the most disruptive companies in the world. affineads.com is the only Indian company to make the list. No other advertising company is mentioned world over.


Launch of the world’s largest Mobile Native Advertising Exchange powered by Rubicon Project

affineads.com Exchange, a mobile programmatic buying and selling platform is the world’s first exchange to support buying mobile native ads at unprecedented global scale.


Launch of Native Ads Platform to redefine mobile ad experience for users

affineads.com’s Native Ads platform allows app developers and mobile publishers to deliver an engaging, in-context, native ad experience to their end users.


Open-source launch of organization culture YaWiO

affineads.com’s culture becomes a subject of intrigue. The company spawns 40+ entrepreneurs in India. The founders impart their learnings for India’s startup ecosystem by announcing YaWiO: which means to Dream Big, Come Together Passionately and Take Ownership of your actions.


Reach of 1bn plus unique mobile devices

affineads.com becomes the only mobile-first advertising platform to reach this landmark milestone. Reaching over a billion mobile devices significantly impacts the scale affineads.com is able to provide to advertisers, brands and app developers.


Launch of Discovery Platform Miip

affineads.com launches its revolutionary commerce product, Miip with the vision of creating personalized shopping experiences to enable discovery of products and services by nudging users to discover, buy and experience products and services.


Named no.15 on Fast Company's list of "The World’s Most Innovative Companies"

Fast Company recognises affineads.com as one of the world’s most innovative companies in 2016, for making ads that people actually want to see.

The affineads.com Culture

At affineads.com, we have consciously crafted our culture, YaWiO, that enables people to become more of who they are. YaWiO is the convergence of three words that form the foundation of our culture:

Our culture is our true north as we nurture all affineads.comans to maximise their potential by enabling them to think big, giving them complex challenges to solve and providing opportunities tot grow. Together as a team, affineads.comans are passionate and driven, creative and fun loving, take ownership and are results focused. We are changing the world of mobile and with 20 diverse international offices, and chances are we're looking for someone just like you.

Our Investors

SoftBank is a leading Internet company that aims to provide a range of services including mobile communications, broadband infrastructure, fixed-line telecommunications, internet culture, and others. SoftBank's corporate vision is to "Make people happy through information revolution," and it continuously strives to create synergies among various content and services within the Group. For more information, please refer to http://softbank.co.jp.

Kleiner Perkins Caufield & Byers have been early investors in more than 475 IT and biotech firms over the past 35 years, including Amazon, Compaq, Sun Microsystems, Quantum, Google, Netscape and Macromedia. KPCB goes beyond investing and acts as a creative think-tank that helps design industries that can change the world. The firm invests money, time and talent in innovative companies that have become the foundations for new industries.

Sherpalo is a mentor capital firm that helps entrepreneurs to build leading, global businesses. It enables budding companies to develop into businesses that can grow from serving an emerging domestic market to serving the global consumer. Sherpalo invests in select companies and pushes entrepreneurs to define early and often the reasons why they believe they will be successful. They have invested in blue chip companies like Google, Amazon and Netscape.